Fabula is an award-winning, leading Lithuanian communication services agency – a partner who helps to align all communication disciplines according to client's needs.

For more than twenty years, clients have valued and recommended us for four reasons: our advice, our creativity, our communication and our professionalism. Our experience, data, ideas and solutions enable our clients to strengthen their relationships with clients and the public while simultaneously assisting them to stay ahead of the competition.​ 

Reputation and marketing campaigns, public relations and advertising, branding and digital story telling – we combine all these competencies in a single agency.

Your partner in creativity in Vilnius

Raminta Rimkienė

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For more information about our services, team, and expertise, visit our office website. Learn how we can help you navigate the Lithuanian political landscape and provide 360 degree communication solutions.

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**FABULA Rud Pedersen Group**
[Gedimino ave. 10
LT-01103 Vilnius](https://maps.app.goo.gl/WnNLQrUHmiaLih668)

**Managing Partner FABULA:**
Raminta Rimkienē [raminta@fabula.lt](mailto:raminta@fabula.lt)


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Fabula’s team recently wrapped up their summer with Viking reception at our Demark office and successfully took over Amsterdam. Currently we are extremely busy in preparing for our annual client and partner event, which aims to assist businesses in navigating the ever-changing landscape of transformation.

Meanwhile, our country is entering a high-stakes election season with a triple header featuring Presidential and European Parliament elections in the spring, followed by parliamentary elections in the autumn of the next year. This means very feisty budget discussions, which include a tax reform that has not received a lot of love from the ruling coalition partners. Presidential candidates will also be announced by the end of the year, and speculating about who will win has become one of our main topics at the office coffee machine. Also, fingers crossed for same-sex partnership legislation this autumn and our best basketball team Žalgiris doing well in the Euroleague.

Fabula Lithuania 2023

“Our clients look for integrated services across borders, and we see an increased demand in the Baltic Region,” says Morten Rud Pedersen, CEO, President and Founder of the Rud Pedersen Group. “Historically, the Baltic Region is closely connected to the Nordics. Many companies have a combined look at Northern Europe when setting up their communications and market activities. Being present in Lithuania is therefore a natural part of our growth journey as we establish ourselves across Europe. On this journey, we need the best partners, consultants and brands on our team. Fabula is a strong and innovative agency that will complement our current Baltic offerings and broadly support our service offerings throughout the Group.”

The partnership with Fabula will strengthen the Rud Pedersen Group’s capabilities in the Baltic Region, where Andreas Krohn is responsible for the Group’s offering. Andreas Krohn states: “We already have a Baltic presence through our office in Tallinn, Estonia, and we are working with a partner agency in Latvia on public affairs, communications and public relations assignments for Nordic and Global corporations. Many of our multi-national clients include their Baltic activities in the Nordic region. With Fabula, we will have a complete Baltic and Nordic offer, alongside our European offering. I have had a great experience with the leadership and consultants in Fabula and I look forward to working together with them for our clients in the region.”

Fabula was previously a partner to Hill+Knowlton, but the company now takes a new step together with Rud Pedersen. Mykolas Katkus, Chairman and founder of Fabula, is happy to join the Rud Pedersen Group.

“Rud Pedersen is a rapidly growing international group with high dedication to the Baltic region, shared values and the same drive and approach to consulting as us. We believe that the cooperation will create opportunities for Fabula to incorporate Rud Pedersen’s expertise and help our customers in Lithuania to solve business challenges and create value for society and shareholders even more effectively.”

The Rud Pedersen Group is a leading European Public Affairs and Communications Group founded in 2002. It has 250 employees, with offices in Berlin, Brussels, Copenhagen, Gothenburg, Helsinki, Oslo, Stockholm and Tallinn. The headquarters of the Group is in Stockholm, Sweden. Morten Rud Pedersen is the founder, CEO and Chairman of the Group.

Fabula, which is among the leading communication companies in Lithuania, has been operating since 1999. Fabula provides a wide range of communication services to its customers. The agency employees more than 30 consultants and is located in Vilnius.

Lithuanian agency Fabula joins the Rud Pedersen Group – providing an integrated offering for clients in the Baltic Region

**What is Public Affairs?**
Public Affairs refers to the **engagement between businesses or organisations and the public** (namely government bodies).

Similar to public relations, strategic communication is at the heart of public affairs. Public affairs helps ensure businesses have an avenue to build relationships and communicate their point of view to relevant stakeholders, especially when it comes to the development of new policies and regulations.

**When Do You Need a Public Affairs Partner?**
Deciding to work with a public affairs partner often surfaces when:
- A business is subject to or affected by new or existing policies that could or have negatively affected a business.
- A business is expanding into new countries where the rules, regulations, or public opinions may differ and local expertise or stakeholder engagement is needed.
- A business is looking to build relationships or work with governmental bodies and needs assistance navigating processes and establishing relationships.

**How Can Rud Pedersen Public Affairs Help Your Business?**
Europe's fastest-growing and leading Public Affairs consulting firms, Rud Pedersen is made up of highly skilled consultants with strong stakeholder relationships across northern and central Europe and expanding quickly. We can help ensure your business is able to anticipate what governments and policy-makers will do, create a strategic plan, and engage the right stakeholders based on your business objectives to achieve your goals.

We are a leading European consultancy specialising in Public Affairs

Rud Pedersen

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Lithuania

Your partner in creativity in Vilnius

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News & insights

Fabula Lithuania 2023

Lithuanian agency Fabula joins the Rud Pedersen Group – providing an integrated offering for clients in the Baltic Region

What is Public Affairs?

Fabula Lithuania 2023

Lithuanian agency Fabula joins the Rud Pedersen Group – providing an integrated offering for clients in the Baltic Region

What is Public Affairs?