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Insight. Strategy. Impact.
- If you are looking for a trusted partner to guide you through the intricacies of EU affairs, look no further than the Rud Pedersen office in Brussels. As the leading public affairs firm in Europe, we use our understanding of Politics, Policy, Process and People to develop advocacy and communications strategies that will have measurable impact on client goals.
Rud Pedersen in Brussels
Our Approach
EU Public Affairs
Shaping EU policy and politics is harder than ever. Policy making in Brussels remains highly technical: public affairs professionals must understand process and policy as well as ever. Meanwhile, a more political Commission, engaged Parliament and greater involvement from member states, fuelled by a more active citizenry, has created a more challenging and emotive political environment.
Integrated and Multi-Channel
Our consultants reflect the full spectrum of skills required to succeed in EU public affairs. We have experts with decades of experience in the European Commission and regulatory agencies who can navigate the most technical of expert groups, through to journalists and ad agency veterans who are able to develop programmes and campaigns that build political capital and shape public sentiment.
Business-Critical
As cost-centres are heavily scrutinised by businesses, in-house public affairs professionals increasingly have to demonstrate clearer ROI on their activities. Moreover, they are being judged not only on protecting the business but how far they can help it grow. We understand these challenges, and have people on staff with decades of in-house experience to help clients most effectively demonstrate the business value of public affairs.
High-Calibre Senior Advisors
With +15 Senior Advisors, we have the largest cohort in Brussels. Each with decades of experience at very senior levels at the institutions, in national government, and industry, our Senior Advisors are fully embedded in our team, working with clients and mentoring our younger staff members every day.
Independent and Partner Owned
We are owned by our partners, so we invest our profits in people rather than payments to holding companies. As a result, we have higher ratios of staff to revenue than most consultancies, which means our consultants are less stretched, and we believe, able to perform to a higher level.
Expert partner agencies
We wish we knew it all, but sadly we don’t. Given the complexity of environment in which we operate, we believe it is essential to have a wide array of partners that are experts in elements of public affairs and strategic communications that we do not master, like research, event management, and digital marketing. We have formal partnerships with an array of leading specialist agencies.
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