Estonia's leading public and government relations firm, META Advisory, serves clients through 3 teams: government relations, marketing communications and reputation management. We support businesses’ sales and growth expectations, protect and develop companies’ reputation and brand capital, and stand up for the interests and rights of organisations.

Every undertaking has a goal.
Every activity has a message.
Every message has an impact.

Estonian experts, European impact

Andreas Kaju

Ann Hiiemaa

Kairi Uustulnd

Rainer Laurits

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**META Advisory Rud Pedersen Group**
[Estonia pst 9,
10143, Tallinn](https://maps.app.goo.gl/eiZcPaefgume775TA)

**Managing Partner:**
**Andreas Kaju** [andreas.kaju@metaadvisory.ee](mailto:andreas.kaju@metaadvisory.ee)

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For more information about our services, team, and expertise, visit our office website. Learn how we can help you navigate the Estonia political landscape.

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“META Advisory – part of Rud Pedersen Group” will offer enhanced local service and a gateway to the rest of Europe for Estonian companies, as well as providing international clients with a secure entry into Estonia and the Baltic region.
The combination cements Rud Pedersen’s status as the fastest-growing public affairs and communications group with 480 people in its 14 European office locations.
The Group helps clients see the connections between markets and how regulatory decisions are reached, providing clients with insights into social and political processes to promote and influence support for their stories, issues and interests. 

“We have long admired META as an excellent competitor and now warmly welcome all our fine new colleagues to our group,” says Morten Rud Pedersen, Founder and CEO at Rud Pedersen Group. “We are on an exciting journey towards being a pan European, fully integrated consultancy serving international clients as they navigate this continent in all its glorious variety and complexity.”

The combined Rud Pedersen operations in Estonia will be led by Andreas Kaju, currently the managing partner of META Advisory. Commenting on the collaboration, he said:

“Rud Pedersen has become the best-in-class public affairs group in Europe, because its ambitions are inspired by leadership, execution and an entrepreneurial spirit. We became convinced of this through lengthy talks and discussions over many months. Rud Pedersen Group’s views match well with our own culture, where we value transparency and directness and helping our clients with the best solutions to their current and future challenges.” 

Kairi Uustulnd, who opened and built Rud Pedersen’s Tallinn office since 2018, will now be part of the Estonian management team and lead the public affairs team. Two other partners, Ann Hiiemaa and Rainer Laurits, will head the marketing communications and reputation management teams, respectively. 

Kairi Uustulnd welcomes the team from META Advisory, commenting:

“I am happy for our team and the company as we continue to grow stronger, but especially for our clients, who benefit the most from the merger. I firmly believe that the strength of our team is top local talent. Consultants with a deep knowledge and wide range of experience who are highly valued and trusted by our clients. Thanks to them, we have been able to quickly win the trust of our clients and continue to grow our business.”

Rud Pedersen Group provides clear advice and practical support for organisations engaged in public discourse, assisting them in achieving their strategic objectives in a complex world. Clients range from major international corporates to local start-ups, public bodies and business associations, and the group helps them to navigate policy and regulation, reputation, issues and crises, marketing and recruitment.

 Europe’s pre-eminent specialist public affairs consultancy Rud Pedersen Group acquires META Advisory in Estonia, cementing Baltic leadership

**What is Public Affairs?**
Public Affairs refers to the **engagement between businesses or organisations and the public** (namely government bodies).

Similar to public relations, strategic communication is at the heart of public affairs. Public affairs helps ensure businesses have an avenue to build relationships and communicate their point of view to relevant stakeholders, especially when it comes to the development of new policies and regulations.

**When Do You Need a Public Affairs Partner?**
Deciding to work with a public affairs partner often surfaces when:
- A business is subject to or affected by new or existing policies that could or have negatively affected a business.
- A business is expanding into new countries where the rules, regulations, or public opinions may differ and local expertise or stakeholder engagement is needed.
- A business is looking to build relationships or work with governmental bodies and needs assistance navigating processes and establishing relationships.

**How Can Rud Pedersen Public Affairs Help Your Business?**
Europe's fastest-growing and leading Public Affairs consulting firms, Rud Pedersen is made up of highly skilled consultants with strong stakeholder relationships across northern and central Europe and expanding quickly. We can help ensure your business is able to anticipate what governments and policy-makers will do, create a strategic plan, and engage the right stakeholders based on your business objectives to achieve your goals.

We are a leading European consultancy specialising in Public Affairs

Rud Pedersen

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Estonia

Estonian experts, European impact

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Visit the office

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News & insights

Europe’s pre-eminent specialist public affairs consultancy Rud Pedersen Group acquires META Advisory in Estonia, cementing Baltic leadership

What is Public Affairs?

Europe’s pre-eminent specialist public affairs consultancy Rud Pedersen Group acquires META Advisory in Estonia, cementing Baltic leadership

What is Public Affairs?