Meet our consultants

Raminta Rimkienė

Raminta Rimkiene is CEO of Fabula Rud Pedersen Group, the largest communication agency in the Baltics. She has over 20 years of experience in the fields of communication and marketing. Prior to leading Fabula, she served as a spokesperson for one of the largest telecommunications companies in Lithuania, where she later took on the role of Brand Manager. She then transitioned into the global gaming industry, serving as a Corporate Public Relations Manager for Game Insight. Raminta's areas of expertise include brand management, marketing, and corporate communications. She earned her Bachelor's degree in English Philology from Vilnius University and completed an Executive Master of Business Administration at ISM University of Management and Economics. Currently, she is a PhD candidate at ISM University of Management and Economics, where she is conducting research on the impact of online brand reputation on a company's performance, as well as the moderating role of organisational factors and market environment. Raminta is also a lecturer at the International Marketing and Management Program for Master students at ISM University of Management and Economics.

How long have you been with the company?
I have been with Fabula since 2016, so it is 7 years and counting.

What does your role focus on/include?
I am responsible for strategic daily operations within the company. However, the top priority of mine is the happy team and keeping them satisfied, balanced and progressing, which I believe is crucial.

What is your favourite aspect of working at Rud Pedersen Group?
I love the “no bullshit”, straightforward approach to the team and business itself. Also, I feel privileged to work alongside such super smart people from whom I am constantly learning. I am grateful for this opportunity every day.

Who are some of your major influences at work?
I am really fond of the group‘s management team, i. e. leaders of the agencies. These guys are a driving force behind the group's progress and competing with one another in a great and friendly manner ☺ We gather monthly and I always feel than they are more than just my colleagues.

What is your favourite productivity hack?
Prioritise and work in “time chunks”, this has been advised by neuroscientists. Take breaks and do not multitask, because our brains are not made for that. I know, it seems totally impossible for account managers to do so, who usually switch between tasks back and forth. They could consider the Pomodoro technique, which advises breaking a workday into 25-minute intervals, with a five-minute break in between each interval.

However, if we zoom out, there are much bigger things to be done for our productivity: minimum 8 hours of sleeping, 10 thousand daily steps, no McDonald’s, everyday, even if it is your client☺ Generally, eat less, move more and think less during your free time. Give breaks to your brain, meditate, practise mindfulness. Then you are happier, if you are happy, you are productive. Easy☺.

Any advice to colleagues starting out their career at RPG?
Enjoy and absorb everything you can while being here. In this fast-moving company, you will learn much more in less time as compared to other companies. Remember, that time is the only important currency we have.

What is one thing you cannot live without?
I will reverse the question and mention the thing I cannot live with and this is boredom. Also, I have this big problem, I get bored really easily and quickly. So, I'm constantly moving, constantly learning, and frequently changing things up to keep me alive and going.

Where is your favourite destination you’ve visited, and why?
My goal is to climb highest peaks of the continents. I have done Monc Blanc and Kilimanjaro, and Aconcagua in Argentina is planned in December. After that, I plan on climbing Denali in Alaska. Whenever I am on the top of the world and in the mountains, I feel great.

What is the book/podcast you recommend the most?
I am currently a bit stuck in the topic of longevity and I am strong believer that we can stay healthy and young while we age. This belief has been formed by David Sinclair, longevity flagman, professor and researcher at Harvard University. Try reading his book “Lifespan: Why we age and why we don’t have to", which introduces research on aging and offers strategies for increasing lifespan and improving health in old age. You might also want to subscribe to his Youtube channel.

Another scientist I am really fond of is Andrew Huberman, who is a neuroscientist and professor at Stanford University. His mission is to increase understanding of the brain and nervous system, and to develop treatments for neurological and psychiatric disorders. He also aims to share his knowledge with the public through his popular science podcast, lectures, and other educational resources. His podcasts cover a range of topics, from sleep and stress management to vision and learning. Huberman presents complex scientific concepts in an engaging and accessible way. He is at the forefront of cutting-edge research on the brain, so his podcasts offer the latest insights and discoveries in the field.

What is your favourite quote? Or life advice you’ve received?
There are two tattooed on my right arm. One is "Stay hungry, stay foolish", popularised by Steve Jobs, during his Commencement speech at Stanford University, meaning that one should not consent with status quo, remain curious and maintain a desire of knowledge and understanding. However, actually the quote is from the last page of his favourite magazine Whole Earth Catalogue, back in 1974.

The other one is Google Scholar slogan “Stand on the shoulders of Giants”, which suggests that an individual can achieve great things by building upon the work and accomplishments of those who came before them. The metaphor is often attributed to Isaac Newton, who wrote in a letter to Robert Hooke in 1676, "If I have seen further than others, it is by standing upon the shoulders of giants." In this context, Newton was acknowledging that his own discoveries and advancements were made possible by the work of his predecessors and contemporaries. I read it as recognizing and valuing the previous achievements and then adding to and expanding upon them.

Also there is a third one (not tattooed☺) by Winston Churchill – “To improve is to change; to be perfect is to change often”. It is highlighted in Fabula Team Workplace group and this one speaks for itself.

If you could have dinner with one historical figure, living or dead, who would you choose? And what would be the one question you would ask them?
I would love to chat with Barack Obama and ask him of what he still feels is yet missing in his life and how he is going to achieve it.

We are almost 500 consultants spread over 8 brands in 15 cities, with a broad range of experiences and networks

Locations

Rud Pedersen has offices in 20+ cities in key European countries

Zagreb, Croatia
Brussels, Belgium
Sofia, Bulgaria
Prague, Czechia
Copenhagen, Denmark
Tallinn, Estonia
Helsinki, Finland
Paris, France
Berlin, Germany
Rome, Italy
Riga, Latvia
Vilnius, Lithuania
Amsterdam, Netherlands
Oslo, Norway
Warsaw, Poland
Madrid, Spain
Stockholm, Sweden
Gothenburg, Sweden
London, United Kingdom
Kyiv, Ukraine