Meet our consultants

Myron Wasylyk

Myron Wasylyk is an internationally recognized business leader, public affairs expert and strategic communications advisor with 30+ years of experience consulting global energy, agriculture, FMCG, financial and industrial companies in Eastern Europe.

Prior to join Rud Pedersen Myron was a strategic communications advisor to CEO of Naftogaz, Ukraine's largest state oil and gas company.

As CEO of PBN Hill+Knowlton Strategies from 2014-2019, Myron led the CIS region for the world’s sixth-largest public relations firm and was the steward of the firm’s global values and international standards. He also serves as an independent director on paid and non-for-profit Boards of Directors.

Before building his business career, from 1988-1993, Myron worked in the United States at the Republican National Committee, the US Departments of the Interior, and the US Department of State. At the later, he worked in the Bureau of Human Rights and Humanitarian Affairs and for the Special Ambassador on Refugee Affairs.

How long have you been with the company?
I’m quite new to the company having joined Rud Pedersen Group on April 15, with my first day in the office on April 17.

What does your role focus on/include?
My role is focused on representing Rud Pedersen in the Ukrainian market. And, helping attract new business from European companies and organizations that are interested in investing, trading and doing business in Ukraine.

Why did you join Rud Pedersen Group?
The fact that Rud Pedersen is first and foremost a Public Affairs company was a big draw for me. My first professional experiences were working in government on policy issues and I’ve always loved the PA aspect of the communications business. Given my 30-year track record and the interest of many European companies in the Ukrainian marketplace, I believe the time is right to start working with investors and companies wanting to do business. I feel Rud Pedersen is well placed to capture a good portion of that incoming business.

Who are some of your major influences at work?
While I’ve only been with Rud Pedersen less than two months, I’d like to shout out to the people in the company that were the drivers of our office opening. First, Morten Rud Pedersen who believes in us and the opportunities that exist to make the Ukraine office a success. Second, Line Tresselt, who heads the Ukraine Task Force within the company and is our main counter point into the company. Third, Jonatan Tylsgaard Larsen, who helped us cross the T’s and dot the I’s in our contract to make sure we’re operational. And, last but not least, a shot out to our great Lithuanian friend Mykolas Katkus, who connected us last March.

What is your favourite productivity hack?
In the old days, it was all about To Do lists and making sure things got done. Now, with modern technology, you’ve got phone reminders, Notes, Teams, Outlook apps, etc, that makes our life simple and easy to organize. Got to tell you, despite all the modern technology, I still write out the To Do lists.

Any advice to colleagues starting out their career?
I think the most important ingredient for success in this business is loving what you do and being open to learning and trying new things. Since I’ve worked in government, politics, NGOs, and business, the recipe for succeeding as a consultant is to be one step ahead in the knowledge and technology curve. Consultants are agents of change and they need to drive innovative ideas to clients.

What is one thing you cannot live without?
Can’t live without my iphone – phone numbers, birthdays, music, photos, notes, emails, navigation maps, fitness apps, and for living in wartime Kyiv – apps for security alerts!

Where is your favourite destination you’ve visited, and why?
I’ve travelled a lot through Europe, Asia and the Caucuses, and love it all. The one place that I really want to go back to and explore further is Uzbekistan in central Asia. Love the Islamic architecture, especially in cities like Samarkand, Bukhara and Tashkent, which were on the silk road from China to Europe.

What is the book/podcast you recommend the most?
Just finished reading Simon Peres’ “No Room for Small Dreams,” about the making of Israel. And, trying to finish reading John Lough’s “Germany’s Russia Problem: The Struggle for Balance in Europe.”

What is your favourite quote? Or life advice you’ve received?
One quote from my Washington days that I still remember often is “Just because I’m paranoid doesn’t mean they’re not out to get me.” I found this particularly relevant while living and working in Moscow for six years.

If you could have dinner with one historical figure, living or dead, who would you choose? And what would be the one question you would ask them?
I had the privilege of meeting Henry Kissinger a few times – all during my 30 years in Ukraine. I’d love to have dinner with him and ask him what were his biggest miscalculations in geopolitics.

We are almost 500 consultants spread over 8 brands in 14 cities, with a broad range of experiences and networks

Locations

Rud Pedersen has offices in 20+ cities in key European countries

Zagreb, Croatia
Brussels, Belgium
Sofia, Bulgaria
Prague, Czechia
Copenhagen, Denmark
Tallinn, Estonia
Helsinki, Finland
Paris, France
Berlin, Germany
Rome, Italy
Riga, Latvia
Vilnius, Lithuania
Amsterdam, Netherlands
Oslo, Norway
Warsaw, Poland
Madrid, Spain
Stockholm, Sweden
Gothenburg, Sweden
London, United Kingdom
Kyiv, Ukraine