Natalia Merino

With over 10 years of experience in public affairs and strategic communication, Natalia has worked in various organisations, developing a comprehensive understanding of the political and business landscape in Spain.

She has advised companies on managing institutional relations, corporate communication, and strategic positioning, focusing on key sectors such as digital platforms, mobility, and tourism. Throughout her career, she has driven initiatives aligned with market trends and regulatory frameworks, directly impacting these sectors' evolution.

In her career, she has worked in the press department of the Ciudadanos liberal party and the European Parliament, strengthening her ability to navigate the political and regulatory environment. Additionally, she spent four years working at the PA consultancy LLYC, where she further honed her expertise in public affairs.

Since 2023, she has led the New Economy & Innovation cluster at Rud Pedersen, focusing on digitalisation, mobility, collaborative economy, and sustainability.