Lucía Gómez

Specialising in strategic communication and corporate positioning, Lucía leads Rud Pedersen’s communications practice in Spain.

She advises clients across a range of sectors on reputation management, narrative development, and media strategy. With a background in journalism and a strong track record in top-tier media outlets, Lucía brings a creative, rigorous, and results-oriented approach to communications. She has led national and international campaigns for major companies, helping them navigate complex regulatory environments and strengthen their public profile. At Rud Pedersen, she works closely with public affairs teams to align communication with influence strategies, particularly in highly regulated sectors.

Before joining Rud Pedersen, Lucía worked at leading Spanish media outlets such as Expansión and El Economista, where she specialised in sectors such as Finance and Mobility. She holds a degree in Journalism and Audiovisual Communication from Rey Juan Carlos University in Madrid and a postgraduate degree in Economic Journalism from Nebrija University. She is fluent in Spanish and English.